Armagh City, Banbridge & Craigavon Borough Council is committed to supporting local businesses and fostering economic growth within the community. As part of this ongoing support, the Council has partnered with various representative bodies, including the Business Partnership Alliance, Portadown Chamber of Commerce, Lurgan Working Group, Banbridge Chamber of Commerce, Dromore Chamber of Commerce, and Armagh City Centre Management.
Through collaboration with these organisations, the Council is excited to announce the hosting of eight workshops across the Borough. These workshops are designed to provide valuable insights and resources to all businesses operating within the area, ensuring they have the tools and knowledge needed to thrive in today’s competitive environment.
The workshops are open to all businesses based within the Borough, offering a unique opportunity for networking and learning. By engaging with local enterprises, the Council aims to create a supportive ecosystem that nurtures growth and innovation. Join us in taking advantage of these valuable workshops and contribute to the vibrant business community in Armagh City, Banbridge, and Craigavon.
5th February 2025
5:30pm – 6:30pm
Dromore Community Centre
Join us for a practical 1-hour workshop designed to boost your business’s social media presence! In this session, you’ll learn the fundamental elements of an effective social media strategy, including how to define your business goals, target audiences, and key metrics.
We’ll guide you through developing a tailored content calendar and engagement plan that suits your unique needs. Plus, you’ll receive platform-specific tips and tricks to enhance your online impact. Don’t miss this opportunity to elevate your social media game.
What You Will Learn:
– Define clear goals that align with your business objectives
– Identify and connect with your target audience
– Choose the right platforms for your business
– How to build a content calendar that delivers value and engagement
– Effectively success with key metrics and analytics
Reserve Your Spot Now: CLICK HERE
7th February 2025
8:30am – 9:30am
Lurgan Town Hall 8:30am – 9:30am
Join us for an engaging 1-hour session led by Lauren Toal Brand & Marketing, where you’ll discover what a personal brand is and why it matters.
We’ll dive into storytelling techniques for both your personal and business brand, and help you craft your personal elevator pitch. This workshop includes actionable strategies to pitch yourself effectively and create a lasting impression. Don’t miss out on this opportunity to elevate your personal branding.
What you’ll learn:
– What a personal brand is & why it matters
– Storytelling your brand (personal & business)
– Crafting your personal elevator pitch
Led by Lauren Toal Brand & Marketing, this 1 hour session includes actionable strategies to help you pitch yourself effectively to create a lasting impression.
Reserve Your Spot Now: CLICK HERE
10th February 2025
5:30pm – 6:30pm
Portadown Town Hall
Join us for an in-depth session on Influencer Marketing led by Lauren Toal Brand & Marketing. This workshop is designed to equip you with essential skills to effectively leverage influencer partnerships for your brand.
You’ll start by learning how to find the right influencers that align with your brand values and target audience. Building successful partnerships is crucial, so we’ll explore strategies to foster these relationships and drive meaningful results.
Additionally, you’ll gain insights into calculating your ROI and measuring the success of your campaigns, ensuring you can track your impact effectively. This session is a fantastic opportunity to elevate your marketing strategy and maximise your brand’s reach.
Learn how to:
– Find the right influencers for your brand
– Build successful partnerships that drive results
– Calculate your ROI and measure campaign success
Reserve Your Spot Now: CLICK HERE
11th February 2025
8:30am – 9:30am
Armagh Market Place Theatre
This workshop will equip retailers with the knowledge and tools to expand their businesses beyond local borders. The focus is on both in-store and online retail growth, helping businesses explore cross-border trade and export opportunities, specifically for Northern Ireland based retailers. By the end of the workshop, attendees will have actionable insights on how to identify international markets, understand trade regulations, and harness digital tools to boost their reach.
This workshop is funded by Armagh, Banbridge and Craigavon Council, and will be delivered by Lauren Toal Brand & Marketing and Tommy Bogle of 7 Summits Consultancy.
What we will cover:
– Target Audience & Route to Market
– Cost Considerations & Regulations
– Building a Cross Border brand presence
Reserve Your Spot Now: CLICK HERE
17th February 2025
5:30pm – 6:30pm
Banbridge Leisure Centre
Join us for an in-depth session on Influencer Marketing led by Lauren Toal Brand & Marketing. This workshop is designed to equip you with essential skills to effectively leverage influencer partnerships for your brand.
You’ll start by learning how to find the right influencers that align with your brand values and target audience. Building successful partnerships is crucial, so we’ll explore strategies to foster these relationships and drive meaningful results.
Additionally, you’ll gain insights into calculating your ROI and measuring the success of your campaigns, ensuring you can track your impact effectively. This session is a fantastic opportunity to elevate your marketing strategy and maximise your brand’s reach.
Learn how to:
– Find the right influencers for your brand
– Build successful partnerships that drive results
– Calculate your ROI and measure campaign success
Reserve Your Spot Now: CLICK HERE
24th February 2025
8:30am – 9:30am
Lurgan Town Hall
The Retailer Handbook is a comprehensive workshop designed to help you protect your business and cut running costs. In this expert-led session, you’ll learn valuable strategies to keep your expenses in check, including insights on rent, rates, and wages.
You’ll dive into stock strategies tailored for seasonality, providing practical tips to optimise your expenses effectively. Additionally, you’ll cover the basics of cyber insurance and commercial cover, ensuring you understand how to safeguard your business against costly risks.
Join Thomas Bogle from 7 Summits Consultancy and Andrew Brown from NFUMutual for this essential workshop, and equip yourself with the knowledge to enhance your retail operations.
Learn how to protect your business and cut running costs with our expert-led session covering:
– Rent, rates, & wages – keeping costs in check
– Stock strategies for seasonality
– Practical tips to optimise your expenses
– The basics of cyber insurance & commercial cover
– How to protect your business from costly risks
Reserve Your Spot Now: CLICK HERE
Creating Content For Your Business
3rd March 2025
5:30pm – 6:30pm
Portadown Town Hall
In this workshop, you will learn practical tips for creating high-quality content right from your phone. We’ll cover platform-specific best practices for Instagram, Facebook, TikTok, and LinkedIn, ensuring you know how to make the most of each channel.
You’ll also explore tools like CapCut and Canva, which can significantly enhance your content creation process. Make sure to bring your laptop and mobile phone, and have access to your business social media channels to get the most out of this session.
Both Canva and CapCut offer free account options, so please sign up before the workshop to be ready. This workshop is funded by Armagh, Banbridge and Craigavon Council and will be delivered by Lauren Toal Brand & Marketing.
Learn how to:
– Capture high-quality content with your phone
– Tailor your content for Instagram, Facebook, TikTok, & LinkedIn
– Edit using CapCut
– Design eye-catching posts with Canva
Reserve Your Spot Now: CLICK HERE
12th March 2025
5:30pm – 6:30pm
Dromore Community Centre
Join us for an engaging 1-hour session led by Lauren Toal Brand & Marketing, where you’ll discover what a personal brand is and why it matters.
We’ll dive into storytelling techniques for both your personal and business brand, and help you craft your personal elevator pitch. This workshop includes actionable strategies to pitch yourself effectively and create a lasting impression. Don’t miss out on this opportunity to elevate your personal branding.
What you’ll learn:
– What a personal brand is & why it matters
– Storytelling your brand (personal & business)
– Crafting your personal elevator pitch