Originally from Dundalk, Anne Doyle is more familiar to many as the owner of the remarkable Gasp Boutique, located in Armagh. Her journey began in her hometown, where she attended Redeemer Primary School and later Dundalk Vocational School.
Ann’s early education laid a strong foundation for her love of creativity and expression, particularly in subjects like English and Geography, which fueled her passion for storytelling and exploration.
With dreams of becoming a newsreader, Ann developed a keen sense of communication and an eye for detail. These skills have served her well in her role as a boutique owner, where she curates a unique selection of fashion pieces that resonate with her clientele.
Speaking to UrbanABC, Ann fondly recalls, “I have always had a passion for fashion, and it really blossomed when I was at college. I worked part-time in the fashion industry, and I absolutely loved it. That experience fueled my desire to create a space where I could share my love for fashion with others, and it was so rewarding to see the community embrace it.”
For several years, Ann dedicated her career to the Southern Trust, working closely with the travelling community across Ireland. Based in John Mitchell Place in Newry, she focused on making a positive impact in the lives of younger children through various initiatives, including a pre-school onsite. Ann’s love for the children was evident, and she was driven by a desire to see them grow and succeed.
“We done a lot of work with the younger children, and we had a pre-school onsite that was really special to me. I loved the children and wanted to see them flourish in every way possible. It brought me so much joy to be involved in their lives, helping them grow and learn. Watching them develop and succeed was one of the most rewarding experiences of my career.”
After getting married and moving to Armagh, Ann decided to take a different direction in her career and opened a clothes shop in Keady. For nearly a decade, she thrived in this role, building strong relationships with the people of Keady. The genuine support she received from the community helped her grow both personally and professionally, and she made many friends who appreciated her unique sense of style.
“The people of Keady were fantastic, and I made so many friends during my time there. They were genuine individuals who always supported me and appreciated my style.”
With a lifelong love for fashion, Ann’s journey into the retail world was a natural progression. While studying at college, she worked part-time for a man in the industry, which further fuelled her passion.
Her decision to shift career paths was influenced by her desire to suit her married life and start a family, proving that her commitment to both her personal and professional life is at the heart of everything she does.
Today, Ann continues to bring her love for fashion to the community in Armagh, creating a welcoming space for all.
Ann recognises how incredibly blessed she has been to witness her business go from strength to strength, but it hasn’t come without a lot of hard work.
“We’ve navigated through two recessions, the challenges of Covid, and many other quiet times. Through it all, I’ve learned that hard work, passion, and the ability to adapt to any situation are crucial for success.
“For eight years, we operated a shop in the Quays shopping centre, but now we proudly have two locations in Armagh: our main shop and a dedicated department for mother of the bride and groom attire.
“It’s truly wonderful to see customers come from all over Ireland and even England to visit us. My motto is, “You’re only as good as your last day!” This drives my husband Brendan and me to constantly seek ways to improve our business and introduce new ideas and styles to Armagh”.
When Covid hit, Ann and Brendan faced incredibly difficult times. The fear of owing all the money for their spring stock, which they had just received, was overwhelming. It was a tough situation that left them feeling uncertain about the future.
Determined to adapt, the couple set up their website the very next day with the support of Armagh City, Banbridge and Craigavon Borough Council. They even started selling off stock from the garage at home, dedicating around eight hours a day to managing bills and paying off stock.
Ann recollects, “Before long, I was back in the shop—not open to the public, but working on the website and doing everything possible to survive. It was definitely the most stressful and challenging time. I thank God we came through it.”
Behind every great boutique is a great clientele, and Ann remains humble and thankful.
“Like the fantastic people of Keady, the residents of Armagh are some of the kindest and loveliest individuals I’ve had the pleasure to meet. I’ve made many friends and have amazing regular customers who support us wholeheartedly.
“Brendan and I are incredibly passionate about our career choice, dedicating twelve hours a day, every day, to our work. The journey has been challenging, but the rewards and connections we’ve made along the way make it all worth it.”